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The out-of-home food market is one of the largest and most dynamic economic sectors in the world. Under the abbreviation HoReCa – Hotels, Restaurants and Catering – everything comes together that has to do with the enjoyment of food and drink outside one's own four walls: from the five-star hotel and the chain restaurant sector to the staff canteen, from the trendy café to the cloud-kitchen startup. For export-oriented brand manufacturers, this market is an enormous field of opportunity – provided you know the right countries, the right product groups and the right routes to market. This article provides an overview of the total volume of the global HoReCa market, the defining trends of 2026, the most important trade fairs, the most sought-after product groups, as well as the regions and niches with the greatest growth potential.
8/27/2026Successfully contacting international importers requires adapting to different contact options (named buyers, contact forms, or phone numbers) and sending a short, personalized first message. Mention that your products already sell well in your home market and that you are looking for additional importers abroad. Avoid heavy attachments at the start. If the importer replies, send catalogs, certificates, and price information. If there is no reply, follow up politely two to three times over the following weeks. Personalized outreach and structured follow-ups clearly outperform mass emails.
7/31/2026