HoReCa & Foodservice Market - Bolivia

Bolivia is a small but underserved Andean market, with some 12 million inhabitants, a young and urbanising consumer base, and consumption concentrated in a few urban centres. Within a Latin American restaurant market estimated at between USD 170 billion and 200 billion, Bolivia represents a small fraction — and that is precisely why competition among foreign suppliers is far weaker than in the region's large markets.

For a supplier, the practical consequence is that national coverage is achieved with a very small number of partners, and that the first well-chosen distributor weighs more than in any mature market. This study sets out the structure of the market and its channels, the main distribution operators, the access and import requirements according to the supplier's origin and the product categories with the best prospects, and includes a directory of Bolivian importers and distributors in the HORECA channel.