FMCG Market - Sweden

Introduction

Sweden is a high-income market where a small number of organised retail groups dominate grocery, supported by buying alliances and a strong private-label culture. Two features shape the route to market: retail alcohol is sold only through the state monopoly, so beverage suppliers must work through importers and the on-trade separately; and the buyer's expectations on sustainability, packaging and product documentation are among the strictest in Europe. This study covers the food and non-food fast-moving consumer goods sector, sets out market size and channel structure, profiles the leading retail groups and wholesalers, explains the access requirements for suppliers from the EU, from non-EU Europe and from outside Europe, and provides a directory of Swedish FMCG importers and distributors.