FMCG Market - Norway

Introduction

Norway is a small population market with high per-capita spending and one of the most concentrated grocery supply chains in Europe: three vertically integrated groups buy for both retail and foodservice, which makes access a matter of a few relationships rather than many. As a non-EU country, Norway also imposes its own import, labelling and border rules, so a supplier's EU documentation alone is not enough. This study covers the food and non-food fast-moving consumer goods sector, sets out market size and channel structure, profiles the leading retail groups, discounters and wholesale operators, explains the access requirements for suppliers from the EU, from non-EU Europe and from outside Europe, and provides a directory of Norwegian FMCG importers and distributors.