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Baby & Toddler Products in Belgium Market volume, key players, opportunities, market access requirements and a directory of importers, distributors and directly importing retailers A reference guide for foreign suppliers of branded and private-label products Product scope: all categories presented at Kind + Jugend (Cologne) – nursery equipment, strollers & car seats, furniture & textiles, feeding & care, safety, baby & children's fashion, toys
Table of Contents 1. Executive Summary.............................................................................................................................................................3 2. Market Overview and Market Volume....................................................................................................................3 2.1 Demographic base................................................................................................................................................. 3 2.2 Estimated market volume by category..........................................................................................................3 2.3 Consumer trends.................................................................................................................................................... 4 3. Distribution Structure and Key Players...........................................................................................................4 3.1 Specialist baby retail.............................................................................................................................................. 4 3.2 Toy retail................................................................................................................................................................ 4 3.3 Grocery, discount, drugstore and pharmacy............................................................................................5 3.4 Fashion and online................................................................................................................................................. 5 3.5 Leading brands....................................................................................................................................................... 5 4. Market Opportunities for New Foreign Suppliers..................................................................................5 4.1 Branded products................................................................................................................................................... 5 4.2 No-name and private-label products.........................................................................................................5 4.3 Channel-specific opportunities.................................................................................................................... 5 5. Products and Product Groups with Particularly Good Sales Prospects..................................6 6. Market Access Requirements...........................................................................................................................6 6.1 Requirements for all suppliers........................................................................................................................6 6.2 Suppliers from the European Union...........................................................................................................7 6.3 Suppliers from non-EU European countries (UK, Switzerland, Norway, others).............7 6.4 Suppliers from outside Europe (Asia, Americas, Africa, Oceania)..........................................7 7. Directory of Importers, Distributors and Directly Importing Retailers....................................7 7.1 Specialised baby & toddler importers (full-range and product-group specialists).......8 7.2 Belgian brand owners and producers sourcing abroad (OEM / private-label).............. 8 7.3 Toy distributors with baby/preschool as one category among others................................9 7.4 Specialist baby retailers importing directly.........................................................................................9 7.5 Toy retail chains...................................................................................................................................................10 7.6 Large retailers importing directly (grocery, discount, drugstore, fashion).......................10 7.7 Pharmacy channel..............................................................................................................................................10 7.8 Online marketplaces and discounters with central buying......................................................10 7.9 Trade platforms and associations.............................................................................................................11 8. Recommended Market Entry Approach................................................................................................ .11 9. Sources and Methodology...............................................................................................................................11 9.1 Methodology........................................................................................................................................................ 11 9.2 Sources................................................................................................................................................................. 12
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