HoReCa & Foodservice Market - Vietnam

Introdução

Vietnam's foodservice market is estimated at roughly USD 24–25 billion in 2025 and is widely forecast to grow at a compound annual rate of about 9 to 11%, putting it on a path toward USD 41–54 billion within the next five to nine years. Growth is powered by a young and urbanising population, more than 18 million international arrivals, and the accelerating digitalisation of ordering and payment. For a foreign supplier, Vietnam is at the stage where imported specialty and branded products are moving from the top-end hotel segment into the wider commercial restaurant base — which is the window in which an entrant can establish a position before the category is crowded. The route runs through licensed importers and distributors that handle registration, customs and cold chain. This study sets out market size and structure, profiles those partners, explains the access requirements and documentation for foreign suppliers, identifies the categories with the strongest prospects, and provides a directory of Vietnamese importers and foodservice distribution partners.