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HoReCa / Foodservice — Thailand A Reference Guide for Foreign Suppliers of Branded and Private-Label Food & Beverage Products Market volume · Key players · Opportunities · Access requirements by origin Directory of relevant Thai foodservice / HoReCa importers
Thailand is one of ASEAN's most attractive and accessible foodservice markets. The Hotel-Restaurant-Institutional sector is estimated at approximately USD 35 billion in 2025 and is widely forecast to reach USD 50–55 billion within five to six years, implying compound annual growth in the region of 7 to 8%. Supply reaches professional kitchens through three routes, and choosing the right one is the entry decision. Cash-and-carry and self-collect wholesalers — Makro and Go Wholesale — straddle retail and HoReCa and are the workhorse supply source for independent operators and SMEs. Full-range consumer-goods distributors serve both modern-trade retail and foodservice. And large operator groups buy centrally, among them PTT with its café and forecourt foodservice including Café Amazon, alongside international franchisors. This study sets out market size and structure, profiles those channels, explains the access requirements and documentation for foreign suppliers, identifies the product groups with the strongest prospects, and provides a directory of Thai importers and foodservice distribution partners.
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