A small, very affluent market outside the EU, shaped by two large cooperatives and a discounter. Covers customs, labelling and approval rules and a directory of Swiss importers and distributors.
Switzerland is a small, very affluent market outside the EU, where two large cooperatives and the discounter shape food retail. The flip side of its attractiveness is its own barriers: customs and import regulations, different approval and labelling rules and strong price sensitivity in cross-border trade. For a foreign manufacturer an experienced importer or distributor is therefore usually the realistic route onto the shelf.
This study looks at food and non-food, sets out market volume and channel structure, names the leading retailers and wholesalers, explains the access requirements for suppliers from the EU and from third countries, and contains a directory of Swiss FMCG importers and distributors.
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English