A high-income market with organised retail, strong private label and a state alcohol monopoly. Covers food and non-food, strict documentation requirements and a directory of Swedish importers.
Sweden is a high-income market where a small number of organised retail groups dominate grocery, supported by buying alliances and a strong private-label culture. Two features shape the route to market: retail alcohol is sold only through the state monopoly, so beverage suppliers must work through importers and the on-trade separately; and the buyer's expectations on sustainability, packaging and product documentation are among the strictest in Europe.
This study covers the food and non-food fast-moving consumer goods sector, sets out market size and channel structure, profiles the leading retail groups and wholesalers, explains the access requirements for suppliers from the EU, from non-EU Europe and from outside Europe, and provides a directory of Swedish FMCG importers and distributors.
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English