A high-income market outside the EU, with concentrated grocery retail and a state monopoly for wine and spirits. Covers food and non-food, access rules and a directory of Norwegian importers.
Fast-Moving Consumer Goods (FMCG) — also called Consumer Packaged Goods (CPG) — are everyday products that sell quickly, at relatively low unit prices, and are repurchased frequently. They are characterised by high volume, high turnover, thin margins per unit, wide distribution and short shelf-life or fast replacement cycles. In practice the FMCG universe is split into two broad blocks:
• Food FMCG: ambient/dry groceries, dairy, chilled and frozen foods, bakery, confectionery and snacks, coffee, tea and cocoa, soft drinks and water, beer, cider and (through the state monopoly) wine and spirits, baby food, fresh fruit and vegetables, and ‘world foods’.
• Non-food FMCG: personal care and cosmetics, household cleaning and laundry, paper and hygiene products, pet food and pet care, health & wellness/supplements, and seasonal / general-merchandise consumables sold alongside groceries. This study covers the whole FMCG spectrum — food and non-food alike. The common denominator for an international supplier is the importer / distributor: the Norwegian partner that buys, imports, warehouses and sells on to retail and foodservice. Because Norway’s grocery trade is unusually concentrated and its import rules for food are stricter than in the EU, the importer is the single most important gateway for a foreign brand or private-label product — they hold the shelf relationships, can register products correctly, and can move goods in the large volumes the market requires.
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