A large but fragmented market where the right channel changes from region to region. Covers food and non-food, modern retail and wholesale, access rules and a directory of Italian importers.
Italy is one of the largest consumer goods markets in Europe, but also one of the most fragmented: alongside the large national groups and buying centres, organised distribution coexists with a dense network of regional banners and independent shops served by cash & carry and traditional wholesalers. For a foreign supplier this means that the right channel changes from region to region and that the choice of distribution partner matters more than the list price.
This study defines the scope of consumer goods, analyses the food and non-food market, identifies the leading players in modern retail and wholesale, explains the access requirements according to the supplier's origin, and brings together a directory of Italian importers and distributors.
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English