The EU's second-largest consumer goods market, with highly concentrated retail and a legally set negotiation window. Covers food and non-food, French rules and a directory of importers and distributors.
France is the second-largest consumer goods market in the European Union and one of the most concentrated retail landscapes in the world. For a foreign manufacturer whose brand already works in its home market, it is therefore a market that is both highly attractive and comparatively difficult to enter: five buying organisations control the great majority of food distribution, listing decisions are taken during an annual negotiation window governed by law, and national labelling and environmental rules go well beyond the European minimum.
On the wholesale and cash & carry side, access runs in particular through Metro France, Promocash (Carrefour group), Transgourmet France, Groupe Pomona, Sysco France and Francap Distribution. This study is addressed to suppliers who want to sell in France, not to market observers: it defines the scope of fast-moving consumer goods, measures and structures the market, identifies the players and European buying alliances, sets out the four realistic access routes — including private label as a volume route —, details the requirements applicable depending on whether the supplier is established in the EU, in non-EU Europe or outside Europe, and includes a directory of French importers and distributors.
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