Latin America's largest consumer goods market and one of the most complex to enter. Covers retail and cash & carry, import taxation and regulation, and a directory of Brazilian importers and distributors.
Brazil is the largest consumer goods market in Latin America and one of the most complex to access. Distribution is concentrated in large chains and cash-and-carry formats, with regional groups growing in strength, while importing involves high taxation, its own regulatory requirements and a chain of importers and distributors specialised by category. For a foreign supplier, choosing the right partner often determines whether the product reaches the point of sale or gets stuck at the entry barrier.
This study defines the scope of consumer goods, structures the food and non-food market, identifies the leading retail and wholesale players, details the access requirements according to the supplier's origin, and brings together a directory of Brazilian importers and distributors.
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