This market entry study on fashion importers in the Czech Republic is written for manufacturers of apparel, footwear and accessories who want to sell in Czechia – under their own brand or as a private-label supplier. It combines a compact market analysis with a verified directory of 35 importers, retailers, online platforms and central buying organisations, so you can contact the right partners straight away.
Who this study is for
The study is aimed at export-oriented brand manufacturers and producers of no-name and private-label clothing from the EU, from non-EU Europe (e.g. Turkey, the UK, the Western Balkans) and from overseas.
What the market analysis covers
Czech apparel sales reached about CZK 157 billion in 2024 and continue to grow; sportswear alone is worth over CZK 27 billion. The study explains the market structure – from value chains such as Pepco and KiK to sports retailers, footwear specialists and online platforms – and identifies product groups with good sales potential, including outdoor wear, athleisure, barefoot footwear, childrenswear, quality basics and workwear.
What the directory contains
The directory lists 35 companies. Each entry states whether the company is a generalist, a specialist or a buyer of own-label goods, and gives the website, general e-mail and switchboard where published, supplier channels such as partner programmes, and a recommended first contact.
Overview: 9 fashion retail groups and brand distributors, 3 specialised importers and wholesalers, 13 online retailers, marketplaces and catalogue retailers, 7 central buying organisations and value chains, and 3 workwear and promotional textile wholesalers. By profile, the directory contains 16 generalists with a broad brand portfolio, 12 specialists and 7 buyers of own-label and no-name goods.
Sample entries from the directory The following entries are shown with the same information as in the study, so you can judge the depth and quality of the data before buying. On this page, parts of the e-mail addresses and telephone numbers are replaced by [hidden] to protect the listed companies from automated collection by spam robots and because the complete data are part of the paid study. In the study itself, all available contact details are shown in full. Sample entry from 6.1 – Fashion retail groups (specialist, footwear) Company: Baťa, a.s. Type: Footwear retail chain Profile: Specialist – footwear & bags, own label plus brands Description: Historic Czech footwear brand; Czech commercial division runs 68+ stores, mainly for urban customers. Relevant for footwear, bags and leather accessories (private label and brands). Website: www.bata.cz Address: Dlouhá 130, 762 22 Zlín General e-mail: kont[hidden]@bata.cz Switchboard: +420 577 [hidden] Decision-maker (public sources): not published – ask the switchboard for the buyer responsible for your category Personal e-mails: not published on the website Best first contact: Telephone pre-enquiry to the switchboard to identify the category buyer; then a short written proposal. General e-mail for reference only.
Sample entry from 6.2 – Specialised importers (specialist, footwear brands) Company: Footwear Zone Type: Footwear importer / retailer Profile: Specialist – brings atypical brands to Czechia Description: Imports original and atypical footwear brands (e.g. Jungla, Marila, Art, Softinos, Gumbies, Celdes) and sells via store and e-shop. Good fit for European comfort and design footwear brands. Website: www.obuvzona.cz Address: Bozděchova 9, 150 00 Praha 5 General e-mail: off[hidden]@obuvzona.cz Switchboard: +420 602 [hidden] Decision-maker (public sources): Owner listed publicly as company contact Personal e-mails: not published on the website Best first contact: Telephone pre-enquiry to the switchboard to identify the category buyer; then a short written proposal. General e-mail for reference only.
Sample entry from 6.4 – Central buying (generalist, hypermarkets) Company: Kaufland Česká republika v.o.s. Type: Hypermarket chain (approx. 140 stores) + marketplace Profile: Generalist – non-food incl. textiles Description: Part of the Schwarz Group; textile and non-food promotions largely bought centrally (Neckarsulm). Kaufland.cz marketplace open to third-party sellers. Website: www.kaufland.cz Address: Bělohorská 2428/203, 169 00 Praha 6 General e-mail: not identifiable on the website Switchboard: +420 251 [hidden] Supplier channel: Kaufland marketplace seller registration Decision-maker (public sources): not published – ask the switchboard for the buyer responsible for your category Personal e-mails: not published on the website Best first contact: Telephone pre-enquiry to the switchboard to identify the category buyer; then a short written proposal. General e-mail for reference only.
Sample entry from 6.5 – Wholesalers (specialist, own label) Company: ARDON SAFETY s.r.o. Type: Wholesaler (workwear, safety footwear, PPE) Profile: Specialist – own label ARDON plus brands Description: One of the leading Central European wholesalers of work clothing, safety footwear and PPE (10,000+ items); also sells brands such as 3M. Warehouse in Olomouc. Website: www.ardon.cz Address: Tržní 2902/14, 750 02 Přerov General e-mail: in[hidden]@ardon.cz Switchboard: +420 581 [hidden] Decision-maker (public sources): not published – ask the switchboard for the buyer responsible for your category Personal e-mails: not published on the website Best first contact: Telephone pre-enquiry to the switchboard to identify the category buyer; then a short written proposal. General e-mail for reference only.
Use of the contact data
The contact details in this study are publicly available company data compiled for information and market research purposes. The directory is not an opt-in list: the listed companies have not consented to receive advertising. Before contacting them by e-mail, telephone or fax, buyers must check and comply with the anti-spam, competition and data protection rules of the target country – in Czechia and the rest of the EU in particular the GDPR and national rules on unsolicited commercial communication.
Market access requirements covered
You will find the rules that apply to all suppliers – Czech-language labelling, textile fibre labelling, product safety under the GPSR, REACH, packaging registration and the new extended producer responsibility for textiles – as well as separate sections for suppliers from EU member states, from non-EU Europe and from outside Europe, including customs duties, preferential trade agreements and the end of the EUR 150 duty exemption for small parcels.
Table of contents
1. Executive Summary
2. Market Size and Development
3. Key Players and Distribution Channels
3.1 Leading brands and retail chains
3.2 Online retail
3.3 Consolidation of Czech fashion groups
4. Market Opportunities for Foreign Suppliers
4.1 Branded suppliers
4.2 No-name and private-label suppliers
4.3 Product groups with particularly good sales potential
5. Market Access Requirements
5.1 Requirements for all suppliers (EU single market rules)
5.2 Suppliers from EU member states
5.3 Suppliers from non-EU Europe
5.4 Suppliers from outside Europe
6. Directory of Importers, Retailers and Distribution Partners
6.1 Fashion retail groups and brand distributors
6.2 Specialised importers and wholesalers
6.3 Online retailers, marketplaces and catalogue retailers
6.4 Supermarket and hypermarket central buying, value and discount chains
6.5 Workwear, promotional textiles and non-food wholesalers
Important Legal Notice on the Use of Contact Data
7. Recommendations for Market Entry
8. Sources and Methodology
Frequently asked questions
Are contact details included? Yes. For every company the study gives the website and, where published, the general e-mail address and switchboard number, plus the recommended way to make first contact. Personal e-mail addresses are not included for data protection reasons.
In which language is the study written? The study is written in English and delivered as a PDF.
Can I use the contact data for e-mail marketing? Not without checking the law first. The directory is not an opt-in list; you are responsible for complying with the anti-spam and data protection rules of the target country. A telephone enquiry is usually the safer first step.
Is the study suitable for suppliers from outside the EU? Yes. Market access is explained separately for EU suppliers, non-EU European suppliers and overseas suppliers, including customs and labelling requirements.
Confira o mercado, os setores e a data de revisão antes de comprar.
English