DIY and Garden Products importers and distributors in Germany - Market Entry Study (2026)

Who this study is for?

Manufacturers and exporters of tools, garden hardware and machinery, outdoor living products, garden furniture, irrigation, substrates and seasonal items who want to sell in Germany, either under their own brand or as private label for German retailers.

What the study covers?

- Market volume: DIY store sales of EUR 24.67 bn and a garden market of approx. EUR 19.7 bn (2025), segments and channels - Key players: BAUHAUS, OBI, HORNBACH, toom, hagebau, Globus, Dehner, discounters and online marketplaces - Opportunities for branded and no-name products and the product groups with the best sales prospects

What the directory contains?

42 companies with website, central telephone number and general e-mail address where published, plus the recommended first contact route: - DIY store chains and buying groups: 9 - Garden centre chains and garden cooperations: 3 - Food retail and discounters (central non-food purchasing): 8 - Non-food discounters and variety stores: 3 - Online shops, marketplaces and catalogue retailers: 7 - Specialised wholesalers and purchasing associations: 4 - Brand importers and private-label specialists: 8

Sample entries from the directory (data partly masked: full contact data is reserved for buyers of the study):

1. HORNBACH Baumarkt AG, Bornheim (Pfalz) - DIY and garden store chain. Website: www.hornbach.de. Switchboard: +49 6348 [hidden]. General e-mail: [hidden]@hornbach.de. Best first contact: supplier page or telephone pre-enquiry.

2. Thomas Philipps GmbH & Co. KG, Bissendorf - discounter for home and garden with more than 250 stores. Website: www.thomas-philipps.de. Switchboard: +49 5402 [hidden]. General e-mail: [hidden]@thomas-philipps.de. Best first contact: telephone pre-enquiry via the switchboard.

3. Conmetall Meister GmbH, Celle - brand importer of hardware, tools and garden products (Meister, Connex). Website: www.conmetallmeister.de. Switchboard: +49 5141 [hidden]. General e-mail: [hidden]@conmetallmeister.de. Best first contact: telephone pre-enquiry via the switchboard.

Important: the directory is not an opt-in marketing list. Buyers of the study must comply with the anti-spam, competition and data protection laws of Germany (UWG, GDPR) before any promotional contact.

Market access requirements covered - Requirements for all suppliers: GPSR, CE marking, Machinery Regulation, REACH, food-contact rules for grills, German EPR registrations for packaging, electrical equipment and batteries, EUDR for wood products, rules for fertilisers, plant protection and live plants - Suppliers from EU member states - Suppliers from non-EU European countries (UK, Switzerland, Norway, Turkey and others): customs, preferential origin, EU economic operator - Overseas suppliers: tariffs, anti-dumping duties, CBAM, audits, lead times and seasonal planning

Table of contents

1. Executive Summary

2. Market Size and Structure

3. Key Players

4. Market Opportunities for Foreign Suppliers

5. Products and Product Groups with Good Sales Prospects

6. Market Access Requirements (all suppliers, EU suppliers, non-EU European suppliers, overseas suppliers)

7. Trade Fairs and Industry Organisations

8. Recommended Market Entry Strategy

9. Directory of Importers, Buying Offices and Distribution Partners

10. Important Legal Notice on the Use of Contact Data

11. Contacting Importers in Germany Lawfully

12. Sources and Methodology

FAQ

Does the study include contact persons?

For data protection reasons the directory contains no personal e-mail addresses. It lists company websites, central telephone numbers and general e-mail addresses and indicates whether named contacts are published.

Which language is the study written in?

The study is written in English (approx. 17 pages, edition November 2026).