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HoReCa & Foodservice Sector — Paraguay A Reference Guide for Foreign Suppliers and Brand Owners Market volume · key players · opportunities · access requirements · directory of importers and distribution partners
Paraguay has a population of approximately 6.9 million with a notably young age profile: about half are in the lower reaches of the pyramid. In beverages, the domestic wine market is estimated at around 27 million litres a year, about USD 63 million, and beer at some 227 million litres, in the order of USD 480 million — two figures that give a concrete measure of the channel's consumption.
The Latin American restaurant market as a whole was estimated at about USD 170 billion in 2023, growing at a low single-digit compound rate; Paraguay is a small position within that total, with the advantage of limited foreign competition. This study covers the structure of the market and its channels, the main operators, the access and import requirements by supplier origin and the categories with the best prospects, and includes a directory of Paraguayan importers and distributors in the HORECA channel.
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