FMCG Market - Poland

Introduction

Poland is one of the largest and fastest-developing consumer markets in the EU, led by discount chains and a rapidly modernising convenience sector, with wholesale operators supplying independent retail and smaller regional chains. For a foreign supplier the market rewards speed and scale: several of the leading players are subsidiaries of large European groups, so European standards and documentation are already familiar on the buying side, but competition on shelf and price is intense. This study measures and structures the fast-moving consumer goods market across food and non-food, profiles the leading grocery retailers, discounters and wholesalers, sets out the access requirements by supplier origin, and provides a directory of Polish FMCG importers and distributors.