FMCG Market - Ireland

Introduction

Ireland is a compact market in which a small number of retail groups and wholesale operators reach most of the country, so a single well-chosen listing can carry a product nationwide. That concentration is the market's main attraction for a foreign supplier, and also its main barrier: shelf space is contested, own-brand penetration is high, and the buyer's requirements on provenance, packaging and supply reliability are strict. This study sets out the fast-moving consumer goods landscape across food and non-food, measures market size and channel structure, profiles the leading grocery retailers, wholesalers and buying groups, explains the access requirements for suppliers from the EU, from non-EU Europe and from outside Europe, and provides a directory of Irish FMCG importers and distributors.