A very small, affluent market closely linked to Switzerland. Covers how food and non-food consumer goods reach it, access requirements and a directory of relevant importers and distributors.
Fast-moving consumer goods (FMCG), also called consumer packaged goods (CPG), are products that are bought frequently, sold in high volumes, consumed or used up quickly and sold at relatively low unit prices. Margins per unit are usually thin, so commercial success depends on volume, shelf availability, efficient logistics and strong trade relationships. Typical characteristics are:
• High purchase frequency (daily to monthly) and short shelf or usage life.
• Distribution through supermarkets, discounters, convenience stores, drugstores, pharmacies, cash-and-carry markets, foodservice wholesalers and e-commerce.
• Strong role of brands and private labels (retailer own brands) competing side by side on the shelf.
• Heavy reliance on promotions, listing agreements and category management with retailers. Main FMCG categories covered in this study:
FMCG importers and distributors are particularly attractive partners for foreign manufacturers because they already hold listings with retail and HoReCa customers, run the logistics and customs processes, and can introduce new brands and products in commercial volumes.
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