A practical reference for entering China with food and non-food consumer goods: market size, main players, best categories, regulation and a directory of importers able to introduce foreign brands.
This study is a practical reference for foreign manufacturers and suppliers that already sell successfully in their home market and want to enter the Chinese market for fast-moving consumer goods (FMCG). It covers the full FMCG spectrum – both food and non-food – and is written to help an exporter understand how large the market is, who the main players are, which product categories offer the best chances, what the regulatory requirements are, and, above all, which Chinese importers and distributors are able to introduce foreign brands (or private-label products) to the retail and foodservice trade in large volumes.
The heart of the study is a directory of relevant FMCG importers and distributors. FMCG importers are especially valuable partners for foreign suppliers because they hold the best connections into modern retail and the HoReCa / foodservice trade and can list new brands and products across many outlets at once. For every company we give a website and at least one direct contact channel; we distinguish importer types, product categories and the likely fit for new suppliers; and we indicate whether the company publishes a supplier or brand-proposal contact. In line with data-protection good practice, we do not list the personal names or personal e-mail addresses of individual buyers or managers, even where a company names them; instead we point to the official supplier channel.
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