This market entry study on the DIY and garden market in the Netherlands shows foreign manufacturers of branded and private-label products where the market stands, who buys, and how to get listed. It combines current market figures, the requirements for suppliers from the EU, non-EU Europe and overseas, and a directory of 20 central buyers, garden centre groups, discounters, platforms and importers with verified contact data.
Who this study is for:
Manufacturers and brand owners of tools, hardware, garden products, outdoor living, decoration, lighting and smart home products who already sell successfully in other countries and want to enter the Dutch market, either under their own brand or as a private-label/no-name supplier. The study is written for small and medium-sized companies: compact, practical and without long generic statistics.
What the study covers:
Market volume: DIY retail sales of more than EUR 4.1 billion (2025) and a garden market of EUR 3.5-4 billion; structure, channels, online share and key trends such as climate-adaptive gardening, outdoor living, battery tools and energy saving. Key players: HORNBACH, Intergamma (GAMMA, KARWEI), Praxis, Hubo, Intratuin, GRS/GroenRijk, Action and bol. Ten product groups with particularly good sales prospects, and practical advice on timing, trade fairs and how Dutch buyers prefer to be approached.
What the directory contains:
The directory lists 20 companies, each with profile (generalist, product-group specialist or private-label oriented), description, website, address, head office telephone number, general e-mail address where published, supplier route and recommended first contact:
- DIY store chains and central buying offices: 6 - Garden centre chains and buying groups: 3 - Non-food discounters, variety stores and supermarket buying: 4 - Online platforms: 1 - Specialised garden, outdoor living and decoration importers: 2 - General non-food, tools, electrical and smart home importers: 4
Example entries from the directory (some contact data masked on this page; the complete data are included in the study):
Intergamma B.V. (GAMMA, KARWEI) - Generalist, broad A-brand portfolio plus private labels. Leusden. Website: www.intergamma.nl. Telephone: +31 33 434 [hidden]. Best first contact: telephone pre-enquiry asking for the category manager.
EK Retail Netherlands / Euretco B.V. (Hubo) - Franchise organisation and buying group for about 165 DIY specialty stores. Hoevelaken. Website: www.ek-retail.com. Telephone: +31 33 253 [hidden]. E-mail: info.nl@[hidden].
Koopman International B.V. - Generalist non-food importer with more than 30,000 products, mainly private label. Amsterdam. Website: www.koopmanint.com. Telephone: +31 20 494 [hidden]. E-mail: [hidden]@koopmanint.com.
Esschert Design B.V. - Specialist importer of garden and outdoor living accessories under its own brand. Enschede. Website: www.esschertdesign.com. Telephone: +31 53 484 [hidden].
Contact data are partly masked and are avaible in the full directory of the study.
Market access requirements covered
EU product safety (GPSR), CE marking for electrical products, power tools and garden machinery, noise and engine emission rules, construction products, REACH/CLP, biocides and plant protection, WEEE, batteries and packaging producer responsibility, EUDR for wood products from 30 December 2026, plant health rules, Dutch labelling, VAT, customs, anti-dumping duties and CBAM - presented separately for suppliers from EU countries, non-EU Europe (UK, Switzerland, Norway, Turkey and others) and countries outside Europe.
Table of contents
1. Executive summary
2. Market size and structure
2.1 DIY market
2.2 Garden market
2.3 Sales channels and online
2.4 Key trends
3. Major players
4. Market opportunities for foreign suppliers
4.1 Branded products
4.2 No-name and private-label products
4.3 Online first
5. Product groups with good sales prospects
6. Market access requirements
6.1 Requirements for all suppliers (EU product law)
6.2 Suppliers from EU member states
6.3 Suppliers from non-EU European countries
6.4 Suppliers from outside Europe
7. How to approach Dutch buyers
8. Directory of importers and distribution partners
A. DIY store chains and their central buying offices B. Garden centre chains and garden centre buying groups C. Non-food discounters, variety stores and supermarket buying offices D. Online platforms and large web shops E. Specialised importers and wholesalers for garden, outdoor living and decoration F. General non-food importers, tools, electrical and smart home distributors
9. Important legal notice on the use of contact data
10. Sources and methodology
Frequently asked questions
Does the directory contain personal e-mail addresses of buyers? No. For data-protection reasons the study lists general company e-mail addresses, head office telephone numbers, websites and supplier routes, and indicates whether named buyer contacts are published. Can I use the contact data for e-mail campaigns? The directory is not an opt-in marketing list. Buyers of the study are responsible for complying with the anti-spam, competition and data-protection laws of the target country (in the Netherlands in particular the GDPR and the Telecommunications Act). The study recommends a telephone pre-enquiry as the first contact. Is the study also useful for Belgium? Partly. Several of the listed buying organisations (Intergamma, Maxeda, Action, bol, HORNBACH) buy for the Netherlands and Belgium together, so one listing often covers both markets.
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