A reference for brand owners entering Canada with food and non-food consumer goods: market size, leading players, openings for brands and private label, access rules and a directory of importers.
This study is a stand-alone reference for international brand owners, manufacturers and exporters who are considering entering the Canadian market with fast-moving consumer goods (FMCG). It covers the full FMCG spectrum – both food and non-food – and focuses on the practical questions a supplier asks first: how large is the market, who are the leading players, where are the openings for new brand and private-label products, what does it take to get products across the border and onto Canadian shelves, and – most importantly – which Canadian importers and distributors are able and willing to introduce foreign products at scale.
FMCG importers and distributors deserve special attention because they hold the relationships that a newcomer lacks: they are already connected to retail chains, independents and – in many cases – the HoReCa/foodservice trade, and they can list and move new brands in large volumes, whether under the supplier's own brand or as private label. The directory in Section 8 profiles a set of relevant Canadian importers and distributors, each with a verified website and direct contact details.
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