This DIY and garden market entry study for Poland gives foreign manufacturers of branded and private-label products a compact, practical guide to the largest home-improvement market in Central and Eastern Europe. It covers market volume, the key retailers and buying groups, concrete sales opportunities and all market access requirements – plus a verified directory of 34 Polish buying centres, importers and distribution partners.
Who this study is for
Export-oriented manufacturers of tools, hardware, garden equipment, watering systems, outdoor-living products, lighting and building accessories who want to sell in Poland – either under their own brand or as OEM/private-label supplier to retailers and Polish brand owners. The study distinguishes clearly between suppliers from the EU, from non-EU European countries (e.g. UK, Switzerland, Norway, Türkiye, Ukraine) and from overseas (e.g. China, Vietnam, India).
Market insights covered - Market volume: DIY purchasing potential of around PLN 42.3 billion (approx. EUR 10 billion) in 2026, e-commerce share and growth drivers - Key players: Castorama, Leroy Merlin, PSB Mrówka, Bricomarché, OBI, Merkury Market, Jula, MR.DIY, discounters and marketplaces - Opportunities for branded and no-name/private-label products and the most promising product groups
Market access requirements covered
- Polish-language labelling, GPSR, CE marking, Machinery Regulation 2027, Outdoor Noise Directive - BDO registration and extended producer responsibility for packaging, electrical equipment and batteries; PPWR - Garden-specific rules: plant protection products, fertilisers, biocides, plant passports, EUDR for wood products from 30 December 2026 - Customs, preferential origin, anti-dumping duties and CBAM for non-EU suppliers
What the directory contains 34 companies in seven categories, each with website, general e-mail and switchboard number (where published), decision makers where publicly known and the recommended first contact:
DIY and home-improvement chains (central buying): 8 Grocery retailers, discounters and cash-and-carry: 9 Non-food discount and variety chains: 3 Online marketplaces: 2 Specialist importers – tools, hardware, building accessories: 5 Garden specialists – machinery, watering, garden wholesale: 5 Electrical, lighting and electronics importers: 2
Sample entries from the directory (e-mail addresses and phone numbers are partly masked here because the complete contact data are part of the paid study):
Toya S.A. – Specialist importer/brand owner, hand and power tools (YATO, VOREL, STHOR), Wrocław. Website: www.toya.pl. General e-mail: biuro@[hidden]. Phone: +48 71 324 [hidden]. Best first contact: telephone pre-enquiry with the purchasing department.
Grupa PSB Handel S.A. – Poland's largest purchasing group for building materials and home & garden (406 PSB Mrówka stores), Wełecz/Busko-Zdrój. Website: www.grupapsb.com.pl. General e-mail: centrala@[hidden]. Phone: +48 41 378 [hidden]. Best first contact: telephone pre-enquiry with purchasing.
NAC Sp. z o.o. – Specialist importer/brand owner, garden power equipment and cordless tools, Raszyn. Website: www.nac.com.pl. General e-mail: info@[hidden]. Phone: +48 22 314 [hidden]. Decision maker: Commercial Director named in the study.
Kaufland Polska Markety – Hypermarket chain, DIY/garden shelf and seasonal promotions, Wrocław. Website: www.kaufland.pl. Phone: +48 71 377 [hidden]. Best first contact: telephone pre-enquiry asking for the non-food/garden buyer.
Important: the contact data are publicly accessible company data for information and market research purposes. The directory is not an opt-in marketing list; before any promotional contact the buyer must comply with the anti-spam, competition and data-protection laws of the target country (e.g. GDPR).
Table of contents
1. Executive Summary
2. Market Overview
3. Major Players
4. Opportunities for Foreign Suppliers
5. Products and Product Groups with Good Sales Potential
6. Market Access Requirements
7. Practical Entry Strategy
8. Directory of Importers, Buying Centres and Distribution Partners
9. Important Legal Notice on the Use of Contact Data
10. Sources and Methodology
FAQ
Is the study suitable for private-label (no-name) suppliers? Yes. The study identifies discounters, retailers' own-brand programmes and Polish brand owners that source OEM products, and explains their requirements.
Do I need a Polish importer to sell DIY and garden products in Poland? Not necessarily. EU suppliers can deliver directly to retailers or sell via marketplaces, but must fulfil Polish labelling and EPR (BDO) obligations; the study explains when an importer or authorised representative is the better option.
How current are the data? The research was carried out in October and November 2026; all contact data were checked individually on the companies' own websites.
Eenmalige aankoop, geen abonnement. De studie blijft beschikbaar onder Mijn aankopen.
Bekijk de markt, de sectoren en de herzieningsdatum voordat u koopt.
English