HoReCa & Foodservice Market - Sweden

مقدمة

The Swedish out-of-home profit sector — restaurants, hotels, cafés, bars, catering and travel — generated revenue of approximately SEK 163 billion (around USD 15 billion) in 2023. Two demand patterns matter for a new supplier. Kitchen labour is scarce and costly, which puts pre-prepared and portioned formats in structural demand; and retail alcohol is sold only through the state monopoly Systembolaget, so the on-trade is supplied separately by importers and distributors to licence-holding venues — a distinction that changes the route to market for any beverage supplier. A foreign supplier can enter through four partner types, and choosing the right one determines who to contact and what they will expect. Broadline foodservice wholesalers carry thousands of food and non-food lines and deliver nationwide, which suits products that can achieve volume across many outlets. Cash & carry operators are a fast route to trial and to independent restaurants and cafés. Retail groups with wholesale and import arms buy for both retail and foodservice and run large private-label programmes. Brand importers and distributors specialise in bringing international brands and private label into Sweden. This study covers market size and structure, access requirements by supplier origin, and a directory of Swedish importers and foodservice distributors.