HoReCa & Foodservice Market - Hungary

مقدمة

Hungarian out-of-home expenditure has been rising steadily and is projected to reach around €7.2 billion by 2028, up from about €6.2 billion in 2023, while total food-services revenue is expected to approach €8.2 billion — growing faster than expenditure itself. Persistent cost pressure at operator level makes private label and unbranded value products unusually relevant here, and pricing has to work after 27% VAT and any Public Health Product Tax before a listing becomes realistic. Professional distribution is concentrated around a small number of players. METRO is the single most important, combining 13 self-service stores with national delivered foodservice, and its tiered own-brand programme is an explicit route in for a supplier without brand recognition in Hungary. Bidfood Hungary, established in 2021 as part of the global Bidcorp group, is scaling rapidly across HoReCa and catering. Below these sits a wide layer of category specialists. This study covers market size and structure, the three supply tiers that matter to a new entrant, the access requirements by supplier origin, and a directory of Hungarian importers and foodservice distributors.