HoReCa & Foodservice Market - Greece

مقدمة

Greek foodservice turnover is in the region of US$13–14 billion; GlobalData valued the market at about US$13.6 billion for 2021. For a foreign supplier the practical consequence of the country's structure is that seasonality and the tourist trade shape both the volume curve and the product mix, so a listing decision taken in winter and a delivery schedule built for summer are two different commercial conversations. From a foreign supplier's perspective the players that matter fall into a few groups: cash & carry chains led by METRO, delivered foodservice distributors, and specialist importers organised by product category. Which of them fits depends on product type, shelf life and the volume a supplier can commit to. This study sets out the size and structure of the market, profiles those groups, explains the market-access requirements for suppliers from the EU, from non-EU Europe and from outside Europe, identifies the product groups with the strongest prospects, and provides a directory of Greek importers and foodservice distributors.