HoReCa & Foodservice Market - Croatia

مقدمة

Croatia has a resident population of roughly 3.8 million but welcomed more than 20 million tourists and over 100 million overnight stays — a ratio that makes its foodservice market far larger than its population suggests, and intensely seasonal. The sector is valued at approximately €2.7 billion in 2026, of which restaurants and takeaways account for about €2.4 billion across roughly 7,700 businesses, the single largest channel. The accommodation market adds a further US$5.7–6.1 billion and is growing at about 6.5% a year to 2031. Professional supply runs through cash & carry, led nationally by METRO, and through distributors that are typically either part of large domestic groups — Fortenova, Atlantic, Orbico — or subsidiaries of international wholesalers. Knowing which of the two a potential partner belongs to matters, because it determines the decision process and what will be expected of a new supplier. Own-brand ranges such as METRO Chef and METRO Professional are an explicit private-label route in. This study covers market size and structure, the distribution channels, access requirements by supplier origin, and a directory of Croatian importers and foodservice distributors.